Lean Startup

Lean Startup

In case you are looking for a definition of Lean Startup and how can it help you as a Product Manager or Product Owner we explain it to you in this post and next ones.

Steve Blank defines a startup as an organization formed to search for a repeatable and scalable business model.

This is the best definition and the only one I will refer to. Because it captures the essence of Lean Startup.

  • An organization can be a group of geeks in a garage, an innovation team or a product team within a corporation.
  • A repeatable business model because you want to sell to a lot of people, not just the initial bunch of early adopters.
  • A scalable business model, because you want to be able to create a successful business out of it. If your operational costs are too high or the technology you are relying on is too expensive you will not succeed.

But, most important of all, it is the concept of business model we care about. As Ash Maurya says: “your product is your business model”. Because, the cemetery is full of great ideas, you must learn to evolve your business model. That’s can be the difference between a product that wins or a product that fails.

The Lean Startup methodology provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup and grow a business with maximum acceleration. It is a principled approach to new product development. – Eric Ries

In our Lean Product Management training and coaching programs you will learn how to make the best of Lean Startup in your company. We will work with you to deliver great products to market and to minimize risk and maximize time-to-market and time to product-market fit.